Helping Marina Businesses Perform at Their Best.

Waypoint partners with marina owners, investors, and leadership teams to improve operational performance, strengthen leadership, enhance the customer experience, and build lasting enterprise value through practical, experience-driven advisory services.

Waypoint was founded by executives who have led marina organizations, not consultants who simply study them.

We believe every marina is unique, but we also know that exceptional marinas consistently exhibit the same operational disciplines, leadership practices, and performance standards.The challenge isn’t choosing between standardization and individuality. It’s knowing which principles should remain consistent across every operation and where local flexibility creates competitive advantage. That balance is where Waypoint creates value.

Our recommendations are practical, actionable, and built from experience, not theory.

Real operators. Practical solutions. Lasting results.

WHY WAYPOINT?

White anchor inside a navy blue circle with concentric rings. 
Experience with over 70 marinas across a diverse ownership structures and revenue streams

INDUSTRY EXPERIENCE

A circular logo with a white upward trending arrow and bar chart inside a dark blue background.

OPERATIONAL FOCUS

Improving profitability, customer experience, and organizational performance.
A compass with a dark blue face and white markings

EXECUTIVE PERSPECTIVE

Supporting owners, investors and leadership teams through growth and change.

Operational Excellence

Optimize performance across every aspect of your marina.

Comprehensive operational assessments that identify opportunities to improve efficiency, consistency, profitability, and the overall customer experience.

OUR SERVICES

Customer Experience

Create experiences that drive loyalty and long-term value.

Assess every touchpoint—from reservations and arrival to dock operations and communication—to strengthen satisfaction and retention.

Strategic Advisory

Helping leadership teams make confident business decisions.

Executive guidance on organizational strategy, growth initiatives, capital planning, business transformation, and long-term performance.

Leadership Development

Develop stronger leaders. Build stronger organizations.

Improve organizational alignment, accountability, communication, and leadership effectiveness at every level of the business.

Due Diligence & Acquisitions

Independent operational insight before critical investments.

Evaluate operational risks, infrastructure, organizational readiness, and improvement opportunities to support informed acquisition decisions.

Asset Management

Supporting owners and operators across multiple properties.

Improve consistency, establish operating standards, evaluate capital priorities, and strengthen performance across an entire marina portfolio.

Organizational Performance

Create high-performing teams and sustainable cultures.

Evaluate organizational structure, clarify roles and responsibilities, and strengthen the systems that drive execution and long-term success.

Executive Leadership

Experienced executive leadership when it matters most.

Provide seasoned interim or fractional leadership during organizational transitions, executive vacancies, acquisitions, turnaround efforts, or periods of accelerated growth.

A boat is being lifted out of the water by a large blue boat lift at a marina. There is a white storage building nearby.

WHO WE SERVE

Marina & Boatyard Owners

Warehouse with multiple boats stored on metal racks and a forklift moving a boat in the foreground.

Investors & Lenders

Waterfront building with a dock, American flag, and trees in the background.

Condo Associations

Modern apartment buildings with glass balconies along a marina, featuring boats docked in calm water and illuminated walkway lighting at dusk.

Developers

Technician working on outboard motors of a white fishing boat at a marine service center, with palm trees and other boats in the background.

Service Departments

Several large yachts docked at a marina on a sunny day, with calm water and a clear blue sky.

Municipalities

Boats docked at a marina during a colorful sunset with dark clouds overhead.

Private Equity

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Insurance Providers

Close-up of the bow of a white sailboat tied to a dock, with numerous coiled ropes and rigging, and a Maryland registration sticker on the side.

Blue Economy Startups

Eric Bradley, Founder and Principal of Waypoint Marina Consulting

WHO WE ARE

Eric Bradley is the Founder and Principal of Waypoint Marina Consulting, bringing more than two decades of executive leadership experience in marina operations, organizational strategy, and business transformation. Throughout his career, he has partnered with independent operators, institutional investors, municipalities, developers, and private equity-backed organizations to improve operational performance, strengthen leadership teams, and create long-term enterprise value.

Eric’s experience extends beyond operations to the planning and design of multiple marina developments and the leadership of capital improvement programs exceeding $15 million. His approach is rooted in a simple philosophy: every marina is unique, but exceptional performance is built on universal principles. Through Waypoint, he helps owners and leadership teams apply those principles in ways that respect each property’s character while delivering practical, measurable, and lasting results.

Map showing numerous green pins along the eastern United States, especially concentrated around the East Coast and southeastern states, and a few pins along the Gulf Coast and westward.

By The Numbers

70

15

30

$150

MARINAS SUPPORTED

DIFFERENT STATES

YEARS EXPERIENCE

MILLION IN ASSETS EVALUATED